Tuesday, June 12, 2007

GENIUS: anti-drunk driving ad uses color changing ink and coasters at bars

Bloody Coasters (for Mumbai Traffic Police) were printed using a special invisible red ink, wich spreads only when moistened. When a customer places his frosted, moist glass of alchohol on it, the red ink starts spreading; and the normal face starts bleeding. the message: drunk driving kills



read more | digg story

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